Why this page exists
Compliance language on our sites (SMS Terms, Privacy, Opt-In, Terms of Service, Accessibility) details what regulatory language is designed to do. It is precise, careful, and deliberate. Read together, though, the pages of policy can leave a person wondering if there are actual humans behind our products.
We are people. This page is where the humans behind 2 Degree Shift think out loud about the work, the reasoning, and the point of view we bring to it.
Three feet, not thirty thousand
We start from the ground up. Instead of the many AI thirty-thousand-foot conversations and news reports, we are positioned at around three feet, on your phone or in a laptop on your desk.
We are the everybody model, not the frontier model.
The news at thirty thousand feet: model capabilities, capex, whether the next release will change the world. The engineering teams are at ten thousand feet: infrastructure, pipelines, evaluation. Somewhere lower, the majority of a company’s employees are trying to make sense of a tool the media says is nothing short of an Intelligence Revolution.
Three feet is where we meet with you to collaborate and contribute.
The sum of the days
I have a theory. I call it the sum of the days. What you do 364 days a year pretty much guides what the outcome of day 365 looks like. There are interruptions and distractions along the way; however, the sum of the days is how we can exhale, work the plan, and expect to see real progress.
This is why we send daily messaging. A course, conference, or seminar delivers a burst of learning that might be out of date within months. We are additive. A daily message arrives at the pace AI changes.
Real time. Real world.
Our products are designed for real time and real world. When something in AI shifts, our review process picks it up, refreshes, and the next texts reflect what’s happening that week.
Our goal is to come at you from different perspectives and contexts.
One message suggests a new way to ask a question. Another offers a different context for a task you already do.
What companies are not talking about
Once we have budget, tools, and policy in place, how do we optimize? How do we get the most out of the spend?
Hypothetically, if it takes 18-36 months for a company to understand, implement, and find their groove with AI, that time needs to prioritize upskilling talent. With the level of current spend and expansion, 3-foot daily practice is essential to implementing the 30,000-foot forecasts.
Shortening the skill window directly reduces costs.
Why SMS
What we like about SMS is that anyone with any phone engages. No Wi-Fi required. No need to calendar, set aside time, or add to a priority list. SMS engages anywhere, anytime. Open it up, read it, think about it, and when you work, give the idea a try.
I like texts because they are not a big interruption. I see a text. I think about it. I might reply. If I am driving in my car, I can say “read text” and listen to it. I can see it on my computer. I can see it on my phone.
Why WhatsApp and Email
International collaboration and striving to not leave anyone behind.
What we are not doing
We do not need to flirt with the addiction game or aim for scrolling. We deliver one idea to think about, and in doing so reduce the angst and the stress of AI. And if you have a few minutes of waiting time, you can click NEXT and see a few more ideas.
The MySpace and Kmart problem
I always feel clunky around AI. When I have an opinion, I hesitate to speak up because if my opinion is two weeks old, it could be that it is like I am talking old news, and that’s not what I want to convey in the workplace.
If that sounds familiar, you are the reason this product exists. The cadence of the AI conversation is faster than most people can track alone, and the professional cost of being two weeks behind is real. The daily messages address that anxiety.
In the room
I don’t like being the person who never speaks up in the room, or the person who never shuts up in the room. What we hope is that these messages build comfort and confidence in how you use AI and how you talk about it.
Toaster ovens and map programs
If I keep burning toast, I can save money on bread by learning how to operate my toaster oven. If I am forever making wrong turns while driving, making better use of a map program might save me time. I do not burn toast. I do make wrong turns. And while AI expertise is beyond a toaster or a map, learning how to operate it is a good way to start.
You don’t have to have a strong opinion about AI to get value from what we send. You have to be willing to try something you are not yet good at, in small doses, over enough days that it becomes routine.
Being an early adopter
There’s something interesting about being an early adopter and fun about gathering pockets of knowledge. You speak up in meetings, support the neighbors’ questions, and, if you are a parent, not look myopically behind when it comes to technology. And if AI is the most mind-boggling, economy-changing thing we hear about on the news, isn’t it more fun to be a part of it, to determine what works, what does not, what you like, what you do not, and what you are really, really good at?
Everybody in the conversation
I’m all about contribution. I like contributing to my organization, community, friends, and family. It feels great to be informed and current and relevant.
Our main idea is for everybody to be in the conversation, and by that we mean everybody.
Kelly Cooper · Founder · 2 Degree Shift
Established 2004. California C Corporation, incorporated 2006. San Miguel, California. Reach me at KellyCooper@2DegreeShift.com or +1 559-670-0352.